"For products that are not competitive in the market, they should be withdrawn, and the customs will be closed. The merger will be closed." Baidu Chairman Li Yanhong slammed his words on February 7 and accelerated the internal "cleaning" on February 8. On February 8th, Baidu overall abolished the medical department involved in the delivery of O2O. Open the knife It is reported that Baidu has internally abolished the medical department as a whole, but it is still not aware of whether it involves a merger department after the abolition, and it is not clear about the follow-up specific arrangements of the relevant department personnel. The Beijing Business Daily reporter asked Baidu about this, and the relevant person in charge did not comment on this. It is understood that Baidu Mobile Medical Division was established in January 2015, the main business has joined the domestic hospital through the O2O way to launch registration appointments, in addition to the drug-related direct drug business. In the New Year's letter of Li Yanhong, which was exposed on February 7, Li Yanhong repeatedly emphasized the importance of cleaning the door: "To eliminate products that are not competitive in the market. If you can't do it, don't mix it there, don't be there. Supported. The withdrawal will be withdrawn, the customs will be closed, and the merger will be. Resources will focus on our advantageous and strategically important projects." It is understood that Baidu's previous mobile medical layout has three main aspects: Baidu doctor, thumb doctor, fun medical network, medical care network on the online consultation; pharmaceutical e-commerce has direct medicine; smart equipment has Dulife. The medical department involved in the abolition is not good at Baidu’s internal performance. In addition to the lack of internal and market competitiveness, industry analysts said that Baidu's abolishment of the medical sector did not rule out the impact of many medical-related incidents such as the "Weize Zexi incident" last year. In September last year, Li Yanhong said frankly that Baidu cut off 2 billion yuan in revenue in one quarter because of medical incidents (Weize Xixi incident). Turn However, the abolition of the medical sector does not mean that Baidu is no longer involved in the medical field. In fact, the abolition of the department has more to reflect the idea of ​​Baidu's combing structure. Still taking medical care as an example, Baidu is aiming at artificial intelligence after it is retracted. On the one hand, access information based on an open big data engine, using big data and Baidu brain for data processing. On the other hand, people's health data is recorded through mobile health platforms and smart wearable devices. Li Yanhong has repeatedly expressed the power of artificial intelligence on the medical industry . He cited examples in the New Year's internal letter, such as gene sequencing . If you can combine artificial knowledge with medical knowledge, finding a answer is also a big breakthrough. For example, the development of new drugs, how to use artificial intelligence technology to find new drugs, these things are still very very early, but in the end these things may make a difference. Baidu has been a lot of people in this kind of action. In September last year, Lin Yuanqing, the head of Baidu Deep Learning Lab, introduced the main direction of Baidu artificial intelligence, and he chopped off the drone project that was widely optimistic in the industry. Lin Yuanqing explained: The machine is indeed a very good project, but the problem we were confused at the time was how to compete with Dajiang because we didn’t produce it ourselves. After everyone’s research, we thought that this market value is not big. Now although the drone project is being cut It’s gone, but the technology that was accumulated before can still be used elsewhere, but in a different direction.†The idea of ​​choosing trade was verified in Ctrip's case in October 2015: Ctrip got about 45% of the total voting rights, and Baidu also exchanged 25% of Ctrip's total voting rights. Earlier in July 2015, Baidu announced the independent development of Baidu take-out and 91 desktop split. At the time, it revealed that there were more than ten other projects ready to be open to outside investors. Looking at it now, these split businesses also include job help (online education platform), Baidu video (video aggregation service), Baidu music (merger with Taihe music), Baidu literature (being controlled by Perfect World), and even Baidu games have also been selling rumors. The heavier news is that in February 2016, Li Yanhong and Aiqiyi CEO Gong Yu will buy Aiqiyi and plan to buy Baidu’s 80.5% Iqiyi shares, which means a video of important business. Business, iQiyi wants to be divested from Baidu. Although the privatization of iQiyi eventually ended due to the lack of price, Baidu’s idea of ​​combing the business structure became clearer. These businesses that were split or sold did not completely sever contact with Baidu, but Baidu basically gave up its dominance and was controlled by the business management team or third parties. Baidu played the role of strategic investors and partners, giving funds, Import resources such as traffic, rather than controlling daily operations. 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