BAT does mobile medical care and ignores physical examination data.

If you draw a person's life as a vertical axis, then the health data must consist of the nodes (physical/medical) and line segments (daily habits/sports habits) above the axis.

BAT does mobile medical care and ignores physical examination data.

First, BAT health data keywords

Baidu has a technical advantage and has done "Baidu Health". Basically, you can imagine that the services and contents related to health care are placed on it. There may be too much content, so I haven't thought about putting those on the app. Therefore, the mobile terminal is temporarily blank, and the keyword of Baidu Health Data is: search;

Ali has the resource advantage from the two very "heavy" points of medicine and prescription to engage in "Ali Health". Before eating Alipay, it was behind the WeChat payment to realize the loss of mobileization. The app was made up, and the PC webpage was only used as a guide. The key word of Ali Health Data is: prescription;

Tencent has a social advantage, so it has done QQ health and WeChat campaign from the low threshold sports social access, intelligent medical hardware is the inevitable choice of the intelligent hardware department of MIG mobile Internet business group, even if there is no sugar doctor will have blood doctor, Tencent Health The key word for the data is: social.

Second, the importance of health node data (physical examination / medical record)

The weights of health node data (physical/medical records) and line data (life/sports habits) may have different opinions. From the perspective of responsible health management, node data is more important.

Let's take a simple example. Regardless of a major illness, the doctor first diagnoses your symptoms and then asks about your recent living conditions to get additional information. When I was in charge of the health management project, my approach was to conduct a summary analysis of all physical examination data after the end of the physical examination, to locate group health issues, prioritize follow-up services, and develop follow-up health plans. From this perspective, health node data such as physical examination/medical records are the basis and entry for health management.

So the previously designed health management architecture is:

BAT does mobile medical care and ignores physical examination data.

Third, the importance of physical examination data is ignored by everyone like Iguodala.

The 2015 NBA Finals MVP is not the all-around warrior James, nor is it a perverted quasi-shaking head, but the Iguodala who has been called "one brother" but has never done a brother, the importance of medical examination data is like the previous one. "One brother" was ignored by everyone.

Before the project, I had contacted many medical examination institutions and also had a lot of dealings with the hospital physical examination department. The neglect of the medical examination data is not only the "outside" Internet company, but also the medical examination practitioners themselves. At present, the medical examination institutions may also apply. It is reflected in the inexplicable xxx weight loss product phone and male/gynecological publicity phone after the medical examination...

There are a lot of privacy and legal risks, but now there are so many products for online diagnosis that there are ways to play the difficult side of the ball. I believe there should be a compromise to carry out post-inspection value-added services with the authorization of the user^ _^

4. Why do some physical examination projects do?

1. The development potential of the medical examination market is huge. At present, the main population belongs to the B-end customers in the enterprises/units, and the C-side customers have huge stocks;

2. Unlike the general Internet products, the path of realization is very long, and the business model of medical examination is very clear;

3. Most medical institutions and hospitals do not fully recognize the value of medical examination data.

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