Release date: 2015-10-15 The Internet medical momentum is still strong. From the recent nearly 400 million US dollars in financing, the capital market is still willing to burn money. Throughout the existing Internet medical entrepreneurship, more are the entrepreneurs in the Western medical system, the pain points of all aspects of medical services. These startups are almost all over the entire medical service chain, and even cover almost every discipline. Compared with the rapid and rapid development of Internet medical treatment, the performance of Chinese medicine in the early development of Internet medical treatment is relatively slow. But in the past 12 months, Internet medical entrepreneurship around the theme of Chinese medicine has become quite active. This kind of active performance is manifested in two aspects, one is the establishment of numerous new companies, and the other is a large number of financing cases. Here are some examples of entrepreneurship: Roughly summarized, startup companies with Internet Chinese medicine themes can be roughly classified into the following categories: 1, O2O mode In this era, O2O is like magic, attracting capital, attracting attention and attracting wisdom. Similarly, in the field of Internet Chinese medicine, the O2O model is also the most prominent. Especially since the end of 2014, massage massage has sprung up. According to industry statistics, the number of massage O2O companies established since the end of 2014 is close to 100. The total financing since 2015 is more than 70 million US dollars. In the near future, the O2O platform to provide medical services has also begun to emerge. For example, Chinese medicine practitioners just completed an angel financing of 8 million yuan in August this year. 2, online consultation, consultation Especially after entering 2015, online consultation and consultation platforms for Chinese medicine practitioners such as Winter Chinese Medicine and Zengmai began to increase, and in the near future, they have already received angel round financing. Based on the characteristics of traditional Chinese medicine, online consultation platforms are mostly aimed at diseases such as common diseases and common diseases. At the same time, most of these platforms also have the function of booking registration. 3. Traditional Chinese Medicine Museum Internet When the new form of Internet Chinese medicine startups rises, what cannot be ignored is the transformation and innovation of the original Chinese medicine museum in the context of the Internet. In a way, this can be counted as their "second startup." For example, Hu Qingyutang, a century-old shop in Hangzhou, has been trying e-commerce since 2009. It has set up flagship stores in Tmall, Jingdong and No. 1 stores, mainly selling Hu Qing Yu Tang products. "From the current observation, Internet tools have a very obvious role in improving the business volume of physical Chinese medicine museums." Hu Qingyutang investor and Jingwei China partner Cao Guoxiong said to 36. 4, Chinese medicine enterprises + Internet Like Western medicine companies actively expanding medical services, Chinese medicine companies are also using the Internet to cut into Chinese medicine services. Take Kangmei Pharmaceutical as an example, it owns Kangmei Chinese Medicine Network and Kangmeiyun Health Service Platform. In particular, Kangmei Hospital has obtained the qualification of a network hospital and can carry out telemedicine services. Those "obvious" and "freshly unknown" factors Internet medical care has always been particularly concerned by the industry. Investors hope to find the next Ali here, and the medical community is counting on the reshaping of the medical service system and value. And what kind of driving factors have the Internet Chinese medicine industry emerging lately? Compared with Western medicine, does the entrepreneurship in the Chinese medicine field have greater growth prospects? Medical care is a highly regulated industry, and the transformation of the medical industry is closely related to the orientation of macroeconomic policies. After entering 2015, the state has given considerable efforts to encourage the development of Chinese medicine health services at the policy level. In April 2015, the State Council announced the “Chinese Medicine Health Service Development Plan (2015-2020)â€. The document specifically mentions the use of cloud computing, mobile Internet, Internet of Things and other information technologies to develop intelligent Chinese medicine health service products. This programmatic document for the development of China's traditional Chinese medicine health service industry in the next five years is also the first national-level development plan in this field. In addition, among the several heavyweight documents released in 2015, Chinese medicine has occupied a considerable weight. For example, the assessment criteria for graded diagnosis and treatment account for the proportion of Chinese medicine practitioners in the primary and secondary medical institutions, and the minimum requirement is not less than 30%. All community health service agencies and township health centers must have 2020. Chinese medicine service ability. Of course, the development of the Chinese medicine health service industry also benefits from the huge market owned by the entire health industry. The emergence of this market has been driven by many factors such as policy support, economic development, rising income levels, population aging, improved medical insurance system, and enhanced health concepts. When the State Council put forward a market outlook of 8 trillion yuan in the 40th article in 2013, the enthusiasm and ambition of the entire industry is still vivid. However, policies and markets are at a fairly macro level, almost obvious factors, and their improvement in the health service industry development environment cannot be ignored. However, specific to the booming Internet Chinese medicine industry, these favorable factors are too macroscopic. There is a feeling that you develop or not develop, they are all there, and they never leave. Then, there must be more subtle and little-known factors behind the rise of Internet Chinese medicine entrepreneurship. These factors not only provide the necessary conditions for Chinese medicine entrepreneurship, but also attract the wisdom of entrepreneurs and the enthusiasm of investors. 1. "I was very aware of the huge prospects of the health service industry, but why did you choose Chinese medicine when you started a business? Because at present, this piece is basically a blank." Said. As mentioned earlier, the rise of Internet medical care is a pain point for the traditional medical service system. However, these startups were basically in the framework of Western medicine and other frameworks, and few startup companies specializing in traditional Chinese medicine. This in turn left room for the current startup. 2, of course, can not be ignored is the rise of the mobile Internet as a new interactive tool. It improves the efficiency and convenience of interaction between people, whether it is Western medicine or Chinese medicine. In the eyes of entrepreneurs and investors interviewed by 36 ,, the combination of mobile Internet and Chinese medicine has some advantages. First, unlike Western medicine, Chinese medicine pays attention to the so-called "looking, smelling, asking, and cutting", and the dependence on inspection equipment is much lower than that of Western medicine. In other words, the information and medical services that TCM Online can provide can even be lighter than the “light consultation†of Western medicine. And this is a step closer to removing the barriers to online consultation. Second, the combination of mobile Internet and Chinese medicine has helped Chinese medicine expand to more people. “The original Chinese medicine audience is a relatively large population, and the mobile Internet users are relatively young. In this regard, the intervention of mobile Internet has helped Chinese medicine practitioners to obtain a wider market.†Cao Guoxiong said to 36. 3. Another thing that cannot be ignored is the late-comer advantage of the Internet Chinese medicine industry. Internet medical care is a relatively new business, and market acceptance and recognition require a certain process. In particular, this process involves many policy controls such as online consultation, multi-point practice, and prescription drug sales. After several years of hard work, such as Dr. Chun Yu, Registered Network, Good Doctor, Lilac Garden, and Fun Medical Network, they not only obtained a scale of 100 million users, but also obtained a scale of financing of 100 million yuan. “We have seen that these companies have actually completed very good market education work, and have greatly mentioned the degree of recognition of Internet medical care by all parties in the society.†Summer Yu said, “This has somewhat reduced Internet Chinese medicine entrepreneurship. The threshold." 4. The practice of Western medical internet medical treatment has been seen by more and more investors and entrepreneurs. Some characteristics of Chinese medicine may have more advantages in the development of mobile medical care. These advantages include: First, Chinese medicine has a tradition of on-site diagnosis and treatment, combined with mobile Internet, is more suitable for O2O mode; second, Chinese medicine often has a longer diagnosis and treatment process, and doctors and patients can establish a closer and more stable relationship; third, large Most Chinese medicine Internet companies mainly solve common problems in their lives, and the frequency of use may be higher. Business model: both selling services and selling drugs The business model of Internet medical care has always received much attention from the industry. Although mobile medical companies claim to have achieved stable and sufficient revenue from time to time, mature business models that are widely recognized in the industry have not yet appeared. Continuous burning is still a common feature of Internet medical care, and will the startups in the Internet Chinese medicine industry continue this trend? From the perspective of existing entrepreneurial projects, based on the characteristics of traditional Chinese medicine, whether it is in the health care field such as massage, or in the medical field such as on-site consultation, the service attributes contained therein are stronger. This means that a service fee can be paid for each on-site service. Therefore, for most Internet-based Chinese medicine companies, a relatively easy-to-appear profit model is drawn from service fees. In the field of medical services, medicine and medicine are always closely linked, and Chinese medicine certainly has the same characteristics. This also means that Internet Chinese medicine companies can gain another way of profit: Chinese medicine sales. “However, the introduction of the Chinese medicine business model requires the platform to have stronger medical attributes, and the strong medical attributes also puts higher demands on the safety and risk control of the services provided.†He Peiyan, a partner of the top college incubator In an interview with 36 表示, I said. In addition, the founders of many Internet Chinese medicine startups have mentioned the mining and utilization of big data in their ideas about business models. However, there are not many novelties about specific utilization methods, and most of them still focus on health records and health management, as well as precision marketing for specific groups of people. Of course, from the experience of existing Internet medical companies, the business model is based on having a sufficient user base. This condition seems to apply equally to Internet Chinese medicine startups. However, it is still affected by the basic characteristics. Although most Internet Chinese medicine startups focus on minor diseases and target a wider population, the other side of the coin is that the resulting demand is not just needed, but also It is difficult for most companies to find a clear counterpart. “A relatively clear way to find the application of the population is to push it in the medical institutions of Chinese medicine. This should be the most effective and the most accurate way to discover users.†Xia Yu said to 36 æ°ª. In addition to discovering users, medical institutions have a more important role in Internet Chinese medicine startups. "Because the state has very strict regulations on the implementation of medical behavior, for the startup companies in the field of Chinese medicine, it is necessary to obtain the corresponding qualifications before they can carry out the diagnosis and treatment of Chinese medicine." He Peiyan said, "This means that the diagnosis and treatment of Chinese medicine is a business. Core startups need to work with physical healthcare organizations to get the appropriate qualifications to provide medical services." There are challenges ahead. On the whole, although Internet Chinese medicine entrepreneurship is active in the near future, most startup companies are still in the initial stage. Even in the emerging Internet medical field, Internet Chinese medicine startups are relatively weak compared to several billion-dollar industry giants. Moreover, the future growth of Internet Chinese medicine startups faces some challenges in the macro context: 1. How to obtain high quality Chinese medicine talents In the development of the medical and health industry, the issue of medical talents has been in the focus. In the rise of Internet medical care, the battle for doctor resources is even more frequent. The issue of talents has also received a lot of attention in the growth of Internet Chinese medicine startups. "To ensure the safety and quality of the service, it must be strict enough for the selection of Chinese medicine practitioners." He Peiyan said. Although various startup companies have not yet clearly felt the pressure from talents, from the overall situation of China's traditional Chinese medicine industry, the shortage of Chinese medicine talents is more prominent. In 2011, the State Administration of Traditional Chinese Medicine released the results of the first national survey of basic Chinese medicine. The results show that the number of practitioners of Chinese medicine practitioners per 10,000 people in the country is only about 3; according to the statistics of the National Health and Family Planning Commission in 2013, the number of practitioners of Chinese medicine practitioners in the country was 311,000 in 2012, accounting for only 14.5% of the total number of practicing doctors in the year. . From this point of view, with the expansion of the scale and business of Internet Chinese medicine companies in the future, the competition for Chinese medicine professionals will inevitably intensify. 2, how to ensure the authenticity of Chinese herbal medicine Cooperation with Chinese medicine companies may be an important profit model for Internet Chinese medicine companies in the future. “However, one problem that may be faced is that due to lack of resources and ecological crisis, the difficulty of obtaining authentic Chinese herbal medicines in the future may increase.†Cao Guoxiong said to 36 æ°ª. The problem of Chinese herbal medicine has been concerned for a long time. According to public information, among the 398 endangered plants contained in the Chinese Plant Red Book, 168 species of medicinal plants accounted for 42%. Among the 300 to 400 flavors of traditional Chinese medicines that use wild plants, more than 100 resources have fallen sharply. At present, the fourth national survey of Chinese medicine resources is underway. According to the information already disclosed, the quantity and quality of Chinese herbal medicine resources have declined compared with 30 years ago. These factors are the challenges facing the development of Internet Chinese medicine startups in the medium and long term. However, as the state attaches more importance to the Chinese medicine service industry, these factors are likely to improve. In addition, it cannot be ignored that Chinese medicine practitioners with strong cultural attributes are involved in controversy from time to time. The problems of letter and unbelief of Chinese medicine may cause certain obstacles to the promotion of Chinese medicine products. However, in the short term, Internet Chinese medicine startups are still in a period of rapid growth. But is the enthusiasm for entrepreneurship in the field of Chinese medicine really coming? We talked so much, I don’t know what kind of answers are in the hearts of the princes... Source: 36æ°ª Kn95 Cup 3D Mask,Kn95 Protective Mask,Kn95 Face Mask Online,Non-Medical Kn95 Face Mask Jiangmen anjian biotechnology co. LTD , https://www.anjianmask.com