With the help of Baidu promotion and the traditional expansion of the traditional channel, the medical aesthetic model has not kept up with the times. The marketing and labor cost problems that hang over all organizations have not been effectively solved, and with the help of Internet technology, the development of medical and aesthetic industries A new turn is coming. In 2015, China Plastics and Aesthetics Association Internet Medical Beauty Branch (hereinafter referred to as Internet Medical Beauty Branch) was formally established. Based on Internet tools, it strives to break through the bottleneck of the current medical and aesthetic industry development and is committed to promoting the medical and aesthetic industry to enter a new standardized development path. On April 27 this year, after several months of collection and discussion, we drew the enterprise standards and expert advice in various sub-areas, "China Plastic Surgery Association Internet Medicine and Beauty Branch Internet Medical and American Industry Standard Guide (Draft)" (hereinafter referred to as "Draft") ) Officially released, perfecting the construction of Internet information technology in China's medical and beauty industry. As a medical and aesthetic industry with a high degree of marketization, what problems are currently facing, how does the Internet Medical Beauty Branch empower the industry? To this end, the arterial network reporter interviewed the president of the Internet Medical Beauty Branch Du Xiaoyan. The rough development of the medical beauty era has passed China has become the world's second largest medical and beauty consumer after the United States, with a market size of more than 220 billion yuan and more than 18,000 plastic surgery institutions. Since the 1990s, due to low market entry threshold, low competition, rough operation, and lucrative profits, Medical Beauty was once known as the “profiteering†industry. After more than 10 years of gold transition, capital inflows, institutions The chain expansion has formed a head medical beauty brand with a monopolistic pattern. At the same time, some drawbacks began to emerge. The highly market-oriented operation mechanism led the plastic surgery institutions to over-emphasize short-term interests, fierce competition, and serious price wars. Baidu's launch and traditional channel costs were high, resulting in a gradual decline in profits. Institutions and capital have expanded, but the corresponding talent cultivation and technological innovation have become new shortcomings. “Initially, the profit of plastic surgery hospitals can reach 15%-45%, and it is very difficult to reach 10% now. Large-scale brand chains can still be maintained by virtue of the accumulated brand, customer and technology advantages. Small organizations generally have manpower and The marketing cost is not too high, mainly relying on word of mouth to serve the surrounding customers. On the contrary, some medium-sized organizations are very difficult to survive, and there are not many people who leave the market. Du Xiaoyan revealed. More seriously, a large number of medical accidents come from the "three non-" areas, informal institutions, non-formal doctors, non-CFDA drugs emerge in an endless stream, lack of medical service standards, lack of credit information system, serious contradiction between doctors and patients. "The number of formal institutions in China's medical and beauty markets and the illegally practiced studios, beauty salons and other institutions have a data ratio of 1:10. Although from the general trend, with the rise of the younger generation stock market, the future medical and beauty industry will certainly welcome A new explosion point is coming, but it is currently in a state of mixed competition in the Red Sea, which is very unfavorable for the development of the industry. It is imperative to combat the three non-standard industries. Specific to the operational level of medical and aesthetic institutions, the cost of marketing and doctors is huge enough to lead to thinner and thinner profit margins. This is a common pain point. The emergence of the Internet and information technology has provided new channels for the resolution of this problem. Under the background of such an industry, in 2015, the China Medical Aesthetics Association Internet Medical Beauty Branch was formally established, bringing together cross-border forces such as medical experts, medical institutions, Internet companies and platforms, medical investment and financing institutions, and relying on Internet tools. Breaking through the bottleneck of the current development of the medical and aesthetic industry, we are committed to promoting the medical and aesthetic industry to enter a new lane of standardization and intelligent operation. Formulate standards and empower the industry In 2017, the former National Health and Family Planning Commission officially defined the medical beauty discipline as the “industry†discipline. From the perspective of policy encouragement, the medical and aesthetic industry, which has been highly market-oriented, has begun to enter a new turning point in development, facing structural adjustment and standardized development. The challenge. As a semi-official functional department of the medical and aesthetic industry, it is the responsibility of the China Plastic Surgery Association to strengthen self-discipline and safeguard the rights, regulate the industry, assist the government health administrative department to strengthen the supervision of the industry, and promote the standardization and standardization of the industry. As for why the Internet Medical Beauty Branch will be established, Du Xiaoyan believes that at the beginning of the establishment of the club, the Internet medical beauty industry has flourished, and Internet companies represented by new oxygen, more beautiful, beautiful, and beautiful are emerging, and their value is the tradition of empowerment. The medical and aesthetic institutions help them open source, increase flow and improve efficiency. "Online Internet companies and offline organizations have been operating in two ways. How can we really promote online and offline integration? This is the first thing that Internet Medical Beauty Branch should consider. The purpose of this is first. In order to increase the size of the industry, the second is to help the institutions reduce the cost, and ultimately through online and offline integration, and hope to develop the normative and future standardization measures of the Internet in the medical and aesthetic industry." Du Xiaoyan said. According to the data, the main responsibility of the China Plastic Surgery Association is to formulate norms and standards for each sub-sector of the industrial chain involved in the medical and aesthetic industry, and to supervise and guide at the same time. “We have no administrative command and punishment, but the association has the right to direct, advise, supervise and respond.†In Du Xiaoyan's view, the path and process of the medical and aesthetic industry from doctors and institutions to the entire service is still not perfect. There are also some illegal phenomena that disrupt the market order. It is imperative to formulate the "rules of the game" in the industry. We need an industry norm. The thing that the club will do is to develop an authoritative standardization and normative sample of industrial development from the four major sectors of the Internet, medical, and industrial industries. This is an industry. An essential element for continued development." In February and March of this year, the preliminary framework of the norm was drafted. On April 27th, the "China Plastic Surgery Association Internet Medicine and Beauty Branch Internet Medicine and the United States Industry Standards Guide (Draft)" (hereinafter referred to as the "Draft") was officially released, covering the information construction of medical institutions closely related to the Internet, medical beauty third parties Platforms, medical institutions and doctors' qualification review, medical advertising, medical education, etc. The "Draft" was introduced to improve the standards of China's medical and aesthetic industry in Internet information construction, smart medical beauty, big data applications, and online media publicity. It is strengthening network security, preventing medical risks, protecting patient privacy, and regulating online publicity terms. Other aspects are more implementable, and will be continuously improved and optimized in the later period. “This is a huge system, and each stage is particularly detailed and will continue to improve in the future.†After the promulgation of the "Draft", "it has aroused great concern from peers, and partners such as Fosun and Meituan have discussed the possibility of starting cooperation to build a health insurance and consumer evaluation system. We hope that at each industrial node. There is a standard and gameplay method to provide endorsements for the subsequent reward and punishment system, and finally to build a credit system for the medical industry." Du Xiaoyan said that in addition to doing a good job of standard supervision, the future branch will accelerate the implementation of big data applications and information technology such as “electronic medical record + insuranceâ€, continue to promote the construction of Internet credibility system, encourage innovation, integrate development, improve hospital management and medical care. Service efficiency. From the perspective of the entire medical industry, on April 25, the State Council also promulgated the "Opinions of the General Office of the State Council on Promoting the Development of "Internet + Medical Health"" (Guo Ban Fa [2018] No. 26). The ninth article of the second article of the "Opinions" requires: to improve the "Internet + medical health" standard system. Through the construction of information technology, interconnection and interconnection, the cost of medical institutions is reduced, the efficiency is good, and patients can enjoy medical services more efficiently and conveniently. This trend is irreversible. The reporter learned that at present, the China Medical Aesthetics Association Internet Medicine and Beauty Branch is still carrying out the work of evaluating the maturity of medical and aesthetic industry institutions. "The customer management system, internal operation system, marketing system and information construction involved in the Internet are carried out by each organization. To what extent, we have done research and evaluation, and the next step is continuing." In the future, we are committed to establishing a credit system for the medical and aesthetic industry. Throughout the entire medical and beauty industry, the upstream equipment and consumables are still profitable, and it is a relatively standard system. Du Xiaoyan believes: "Upstream biotechnology must be an important force to promote the advancement of the industry. The growth of the medical and aesthetic industry in the future is endogenous, such as stem cell, anti-aging and other areas of regenerative medicine. Patients are more inclined to adopt conditioning methods and minimally invasive methods. The treatment of the device to achieve skin and body rejuvenation, rather than directly shaping the knife." The downstream medical and aesthetic institutions are currently in the transition period of transformation and upgrading. The information platform at the middle end has brought new variables to the development of the industry. “such as pre-operative, intraoperative, postoperative image acquisition or electronic medical record retention, there is no standard in the industry. We hope to have standardized products in the future. The collection of image data is a very good evidence for the follow-up of accidents among the doctors and patients, and it also drives the development of the insurance industry.†Now the medical insurance and medical finance are still in the new state, waiting for the establishment of the credit system. After that, it is also expected to explode with great potential. "The contradiction between doctors and patients in the medical and aesthetic industry is essentially a credit crisis. Only a sound mechanism of supervision, feedback, and reporting will enable patients to have better security and promote the expansion of the industry. But this will definitely require a long-term process." For the planning of future clubs, Du Xiaoyan told reporters that “it is a very big project to fully develop the normative standards. Once the standards are formed, the establishment of a real credit system will be a qualitative milestone for the industry.†In this process, the China Plastic Surgery Association Internet Medical Beauty Branch is willing to cooperate with cross-border brand institutions to deepen the medical and aesthetic industry, paving the way for future planning and development in system construction and top-level design. Ice Cream Cone 23 Degrees,Ice Cream Cone,Ice Cream Cone With 23 Degrees,Brittle Cylinder With 23 Degree Corner Cone Tianjin Yongkang Food Co., Ltd , https://www.yongkangfood.com