19, on OFweek sponsored by industry bodies, Securities Times Online support "China's high-tech industries Investment and Financing Forum", IDG China partner Zhu Jianhuan When talking about investment prospects in mobile health, said the current number of mobile medical model, and IDG is optimistic about the three modes. Zhu Jianyu said that the first thing to clarify is that mobile medical and mobile health are two different businesses, belonging to different fields. One of the most obvious difference is that mobile medical care has the participation of doctors. Zhu Jianwei believes that there are currently six major business models for mobile medical care, namely, doctor-patient communication counseling, such as Dr. Chun Yu, Doctor Da, online, 39 doctors, etc.; registered platforms, such as registered network, Huakang panoramic network, medical treatment 160, etc. Chronic disease management, such as iHealth, love liver, etc.; private hospital / specialist vertical market, this business model is similar to O2O; mobile tools used by doctors, such as clove garden, apricot forest, medical doctor 120, almond doctor, etc.; Mobile medical devices for hardware devices, such as blood glucose meters. At present, the BAT Big Three have used their respective advantages in the mobile medical or online medical field. Baidu's "Baidu Health" platform, in addition to providing some medical care knowledge, can also provide network registration services, and many hospitals have joined this platform. Baidu also built a dulife intelligent hardware platform, focusing on health monitoring cards. Tencent has invested 70 million US dollars to invest in the clove garden, and in the new round of financing of the registered network, led the registration network. Tencent's WeChat and QQ have been linked to the mobile medical open platform launched by the registered network, the micro-medicine platform, providing an interface for hospitals and doctors. Ali has built the Tmall Medical Museum, and its Alipay mobile medical service industry has also been connected to health insurance. Zhu Jiantao said that from the perspective of investors, he has three types of mobile medical models: slow disease management, doctor-patient communication and doctors' mobile tools. The chronic disease management model is most likely to generate greater value if the entire service chain is integrated in the direction of a certain segment. In the context of open freelance careers, the platform for doctor-patient communication may become a source of doctors' access to patients and building their own brands.
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