On May 7, Chunyu Mobile Health (hereafter referred to as Chunyu) announced that it will open 25 offline clinics in five key cities in Beijing, Shanghai, Guangzhou, Wuhan and Hangzhou. Coincidentally, earlier, Li Tiantian, founder of Lilac Garden, said that Lilac Garden will open a general practice clinic in Hangzhou. After successful, it will be replicated throughout the country, and it is said that the O2O model will be used to force the medical giant "Putian". system". In March of this year, Ali Health also issued an invitation to 180,000 clinics, hoping to build a hospital cloud platform. Mobile medical treatments that once floated in the air have "landed" and collective "transformation". Is the online light consultation mode unworkable, or is it forced by capital and listing pressure? Unsustainable or transformational reasons for online consultation Li Tiantian, founder of Lilac Garden, said in an interview with the media that the online consultation between doctors and patients is not sustainable. Obviously, there is no online consultation in the clove garden. Only online doctor resources can still provide complete medical procedures. It is one of the current choices for clove gardens to enter the public health field by organizing medical institutions offline to provide a platform for doctors to practice freely. Zhang Rui also gave the reason for the opening of the offline clinic. "We now have 58 million users and 100,000 contracted doctors. The number of online consultations per day is over 80,000, of which 30% are under wire demand. In fact, we are in line. Basically, 70% of the user's needs are consumed, but 30% require further testing, inspection, prescribing, and even surgery and hospitalization. These needs have been broken before us. So Chunyu clinic is the natural demand for our online demand. Extension, in a sense, the spring rain clinic is the demand of online users, we must go offline, because the demand of 30% of users may be a demand that we cannot avoid." Medical companies have begun to “land†and set up offline clinics. The purpose is to create a complete closed loop of medical care in the system. At this point, the number of roads in Chunyu and Lilac Garden is quite similar. Each "playing method" is actually different The same is true for offline clinics. Zhuang Yiqiang, director of the Hong Kong Eric's Hospital Management Research Center, said that in terms of specific models, the clove garden is taking a heavy asset road and running a physical clinic. “The clinic is open to the clinic from start to finish.†Spring rain is the path of light assets, “grafting†on existing physical clinics, just as Zhang Rui himself explained: “As an Internet company, we use the easier and lighter way to take the offline route.†In contrast, the cooperation between Ali Health and the physical hospital aims to promote the development of its cloud hospital platform with more market-oriented services. According to Alibaba Health insiders, Ali Health will make a full-scale effort this year to attract more clinics to settle in Ali Health. cloud platform. Policy restrictions plague mobile medical company development In April this year, the National Health and Family Planning Commission spokesperson Song Shuli said that medical diagnosis on the Internet is not allowed, and only health consultation can be done. He said that medical institutions use information technology to provide medical services directly to patients for telemedicine . Because it is different from face-to-face diagnosis and treatment, the National Health and Family Planning Commission has strict requirements for relevant institutions and personnel to ensure the quality and safety supervision of telemedicine. As early as September 2014, the National Health and Family Planning Commission issued the "Opinions on Promoting Telemedicine Services in Medical Institutions", clearly stating that "non-medical institutions are not allowed to carry out telemedicine services", emphasizing that "medical personnel are outside the medical institutions." If the patient directly provides telemedicine services, it should be approved by the medical institution that is registered with the practice and use the unified information platform of the medical institution." Policy restrictions have been plaguing the development of similar companies such as Chunyu. According to reports, as early as last September, the clove garden of the offline clinic has been set up. So far, it has not yet opened, and many approval processes have not yet passed. ■Enterprise layout Spring rain This is O+O, not O2O On May 7, Chunyu announced that it will open 25 offline clinics in five key cities across the country. By the end of this year, it will open 300 more clinics in 50 large and medium-sized cities across the country. Zhang Yu, CEO of Chunyu, said that in order to save costs and open up online and offline medical care, “we have selected some medical insurance fixed-point institutions.†In Zhang Rui’s view, this model is O+O, not O2O. The Chunyu clinic can meet the needs of patient examination, prescribing, surgery, and hospitalization. It also opens a complete closed loop from Online to Offline. Dr. Chun Yu is not an O2O model. Lilac garden Can the general clinic be copied? Earlier, Li Tiantian, founder of Lilac Garden, said that Lilac Garden will open a general practice clinic in Hangzhou. After successful, it will be replicated nationwide, and it is said that it will push the medical giant under the O2O model. ". With 4 million professional members and 2 million professional doctors covering 80% of the country, the Lilac Garden offline clinic also provides a medical service platform for doctors who are willing to practice more. Once the offline clinic is successful, it can be replicated nationwide, and the doctor resources it owns will undoubtedly become a huge advantage for the clove garden. Ali Health Hospital cloud platform based on 180,000 clinics In March of this year, Ali Health said that it has already sent cooperation invitations to 180,000 medical clinics across the country, hoping to build a healthy hospital cloud platform. The reporter learned that at that time, Ali Health had reached a strategic cooperation with a medical center in Guangzhou and connected to the hospital's his system. Prior to this, Ali Health had already achieved strategic cooperation with the Beijing Military Region General Hospital to promote electronic prescriptions. ■Industry observation If the hospital goes online, the advantage is even greater. In an interview with the Beijing News, Zhuang Yiqiang said that the opening of the clinic and the formation of the O2O or O+O model must be the direction of future mobile medical development. "This step is correct." In his view, mobile medical care is online. Going to the line is a wise move. The characteristics of the medical industry have determined that it is impossible to complete all the links online. "For example, in the four diagnostic methods of 'Welcome to the Question', the visual and auditory parts can only be realized online, and the O2O or O+O mode is also the industry. needs." Lilac Garden, Spring Rain, and Ali Health went to the clinic to follow the trend of mobile medical development. "If there is no offline entity, these (clove garden, spring rain, etc.) can only be a platform at most, only registration, Docking and other functions." Zhuang Yiqiang believes that to complete a complete closed loop of the medical service chain, it is necessary to take the O2O or O+O mode. For the mobile medical platform that goes from online to offline, if the existing hospitals can go offline from the offline, will it bring more impact? Zhuang Yiqiang believes that there are already many hospitals that have developed their own handheld hospital APPs. They have come to the Internet under the premise that there are already complete hospitals under the Internet. The two models can occupy the mobile medical opportunities, and ultimately they must look at the core issues of medical treatment. Is it difficult to register, lack of medical treatment or a doctor? At present, the core problem of China's medical care is still the lack of quality doctors under the line. At this point, the physical hospitals undoubtedly have obvious advantages. "Now many public hospitals have not yet come to mind, going offline to the line. Once the public hospitals are awakened, I think it will definitely be better than the current 'small fights'." However, it cannot be concluded that the future development prospects of mobile medical enterprises are not good, because with the maturity of artificial intelligence and the development of health management, many are still unknown. "It is still worth looking forward to." 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