New Year's Eve with hot Beijing restaurant market

Less than a month from the Chinese New Year of the Monkey, the capital's hotels have ordered the New Year's dinner and the Chinese New Year dinner is hot. Different from previous years, this year's group purchase website has joined the battle group of the New Year dinner, and the New Year's Eve has launched the main discounted price-friendly pro-communist brand, while the traditional high-end restaurants attract customers through dishes and dining environment.

Hotel looks forward to dinner to drive the food and beverage market

Less than a month before the Spring Festival, many hotels in the capital have already made advertisements for dinner reservations. Unlike in previous years, “a table was hard to come by”, since the Central Government introduced eight regulations, many hotels in the capital have encountered cold days. Some high-end hotels have also begun to lower their profile, cut prices to take the civilian route, to meet market demand. Most of the hotel's new year's price is not high, more close to the people.

"This year's New Year dinner booking is not bad, the private room will be booked early." A hotel responsible person said, "In order to seize the New Year's dinner market, the hotel's dinner booking work began last September. Only the lobby still has space. This year's New Year meal price ranged from RMB 1,688 to RMB 2,888.” The reservation rates for the well-known restaurants such as Hongbin Tower, Cheap Place and Casserole House are very high. At present there are only a few empty tables. The large table of 8 to 10 people in the palace has also been basically booked.

The reason for this was the early start of dinner bookings. The hotel officials in the interview stated that the main reason is that the environment of the catering industry this year is not very good. It is hoped that when the year-end dinner is finished, it will be able to earn enough pounds.

Upscale hotel rooms start at around RMB 1,000 and lobby consumption is around RMB 800. In view of the increase in food prices during the Spring Festival, in addition to the hotel during the Spring Festival to pay double wages to those who are still working. Therefore, many hotels require hotel reservations now, to pay a different amount of deposit.

During the visit, it was discovered that many middle-to-high-end hotels have also changed to the mass-consumed consumption routes. The price of the new-year dinner packages for more than 10 people is mostly between RMB 1,000-3,000, and the per capita consumption is about RMB 100. This year has also taken measures such as increasing the amount of non-price increases and consuming drinks and beverages. In addition to the general decline in the price of dinner, the "high price dinner" that had appeared in previous years was hard to find in the capital.

Online ordering into popular reservations

This year, with the Beijing New Year's Eve dinner booking market getting better, various online New Year's dinner packages are also beginning to take off. This year's group buying website also joined the "New Year's Eve Wars" early, and the favorable price has won the favor of many consumers. Nuomi Rice and US Mission Network also launched dinner booking activities. On the webpage, Chinese food, western food, Japanese and Korean cuisine, barbecue, and buffet are all within the city's various urban areas. Citizens can choose according to their preferences. “I booked a 10-person course for Tianwai Tianshan Tianwai Tianshan Roast Duck on the US delegation's website for a price of only 689 yuan,” said Mr. Liu from Home Hill. It is understood that this year's Beijing dinner package prices generally range from 288 yuan to 1,388 yuan. For example, a group buy website launches dinner, the original price of 1299 yuan, now only 688 yuan. Another website launched a dinner package with original price of 808 yuan. The discount price is only 699 yuan. It can not only satisfy 10 people, but also set up a lucky draw. Due to the price concessions and the distinctive characteristics of the dishes, many New Year's Eve websites have launched the Spring Festival of the Year of the Monkey, which has been sold out.

In addition to booking dinner on the Internet, there are some companies that book their chefs through mobile phones and website software and send them to their homes. Among them, “Little e-tube rice” introduced New Year's Eve. “Little e tube meal” is a private kitchen sharing platform centered on community and family life services. Through organizing the community's love of life's food, people use their spare time to share food technology and make use of idle home kitchen resources to work for nearby residents and white-collar workers. The clan provides private kitchen cuisine. On the “Little e-tubes” platform, all major private kitchens repositioned their roles, extending the cooking skills originally used in only one kitchen to more symbolic kitchens. On - became the second and even the Nth kitchen for many diners on the platform.

Talking about the original intention of launching the New Year dinner, Gao Meng, the person in charge of the “Little e-tube meal” project, said: “The New Year is a time of reunion, but in Beijing there are many young people in the field who have to work in Beijing for the Chinese New Year. These young people are lonely in Beijing. Family care is more necessary than usual, and most of the kitchen chefs in “Little e-tube rice” are permanent residents of Beijing, and many kitchen chefs are particularly willing to make delicious meals for young people in the community who cannot return home during the Spring Festival. Warm dinner."

Gao Meng introduced that during the Spring Festival, the “Little e-tube rice” home cooks still maintained the platform to open their stores. Many people even said that they would invite young people to dine with their families and watch the Spring Festival Gala together. .

Experts advise that booking dinner must be rational

The Chinese New Year of the Monkey is approaching, and catering companies are gearing up to take advantage of the pro-people’s line, providing free drinks, program performances and other ways to attract the public to order meals in order to obtain a cup of tea at the end of the year.

Feng Wenliang, an expert in the food industry, said: “At present, high-end catering companies have begun to transition to mid-range specialty catering. With the approach of the Spring Festival, the dinner competition is officially launched and catering companies are prepared to take advantage of the New Year’s dinner to make a fortune. As a "killer" to increase sales at the end of the year, it is much cheaper than before."

Feng Wenliang said: "To take the road of popularization is a good recipe for the transformation of catering enterprises. The New Year's Eve dinner is not expensive, the catering industry is becoming more and more familiar, the price is more and more close to the people, popular, characteristic, experiential catering become the people's dinner The new trend."

He warned the general public that in the face of different forms of dinner reservations, the public should make rational choices. If it is to take care of elderly people to eat, it is generally advisable to choose a medium-to-high end restaurant with a good dining environment, eat comfortably and rest well. However, if it is for young people to have a meal, it is entirely possible to choose a good-quality and inexpensive group purchase website.

Whether it is a website booking or a physical booking, there must be a written agreement that includes: the price of the dinner, the meal time, the number of dishes, the number of rooms and meals, the payment method, and the liability for breach of contract, etc. Perform rights protection. When paying the deposit, do not exceed 20% of the total price. At the same time, for discounts, price cuts, bonuses and other promotional activities during the hotel's holiday season, it is necessary to ask about the scope, timing, and conditions of the offer.