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Pu-erh tea is not "crazy" up
“The first spring had rained and the tea grew well! The second crop has been adopted.†Huang Tianhua, the tea farmer of Daxing Village, Luodeng Town, Fengqing County, Yunnan Province, is picking up ancient tea from the waist of the Huangjia Mountain. .
According to incomplete statistics from all parts of Yunnan, since the beginning of spring, the price of ancient tree tea has increased by 20% year-on-year, and the price of tea in Taiwan has increased by 10% year-on-year. For a time, the discussion about Pu'er tea began again. Some people say that Puer tea is insane and that the result of capital operation is a bubble. Some people say that compared with some high-priced green tea or rock tea, Puer tea prices are still at the low end. What is wrong? What is the benign mechanism for the development of the plateau characteristic industry? The reporter recently came to the Yunnan tea region and joined the experts with the pulse.
Pu-erh tea is actually not "crazy"
Ancient tree tea sings, tea in the table
The "hotness" of Pu'er Spring Tea can be seen from two phenomena.
Observe the tea mountain. Tea traders and tea people from Xinjiang, Gansu, Jilin, Hong Kong, Guangdong, and Zhejiang provinces had already stayed at Chashan as early as half a month before Ching Ming. Xishuangbanna’s ancient six Dacha Mountain, the new six Dacha Mountain, Linyi’s Icelandic Mountain, and the Deer Mountain are everywhere, and there are people and vehicles that can keep up with Dasan.
Ancient tree million. Tea trees more than a hundred years old are generally called ancient trees. "Wanheng" is a famous ancient tree tea that can produce 2.5 kilograms of dry Maocha. The market price can buy more than 10,000 yuan. Another meaning is that ancient tree trunks such as Banzhang and Icelandic tea break through ten thousand yuan per kilogram.
The "hot" high-tide of spring tea is this year's Spring Tea Auction in Iceland. Recently, the "aspiration to Iceland" produced by Shuangjiang Yiku Tea Co., Ltd., the price was 120,000 yuan per kilogram.
It was learned from the Tea Department of the Yunnan Provincial Department of Agriculture that Jingmai Mountain is located in the Gelon Dai Autonomous County of Puer City. This year, the price of ancient tree tea rose by 20%. In the Shuangjiang Lahu Yi Blang and Qiang Autonomous County, the price of fresh leaves of the ancient tea tree planted in a small part of the Icelandic village of Yuku has reached 4,000 yuan per kilogram.
Although Pu’er Spring Tea “heads upâ€, it is only an old tree tea, and the tea in the tableland is still at a low price.
The person in charge of the tea department of the Yunnan Provincial Department of Agriculture said that in recent years, Yunnan Province has produced 80,000 tons of Pu'er tea, while the ancient tree tea production only accounts for 1%, which is about 800 tons. Ancient tea is not all of Yunnan Pu'er tea. It truly represents the total level of Puer tea is 99% of Taiwan tea.
Taiwan tea price geometry? The purchase of dry tea in Taiwan by the Bohai Tea Factory located in Xishuangbanna is a benchmark for the general level of Puer tea prices. In mid-March of this year, Bohai Tea Factory announced that the bulk dry Maocha grade was 46.60 yuan per kilogram, and the 1st to 10th purchase price was 41.6 yuan per kilogram and 14.0 yuan. In Linyi City, another major producing area of ​​Pu'er Tea, as of March 28, the average price of dry Maocha was 53.2 yuan per kilogram, which was a year-on-year increase of 13.7%.
Zhang Yuming, head of the Yunnan Provincial Department of Agriculture, said: “To understand the price of Pu'er tea, we must have a comprehensive understanding of the market sales price. Because only if it is comprehensive, will it be objective; if it is comprehensive, it will be accurate.â€
What is "crazy"? It is an irrational relationship that is not detached from the supply and demand relationship, and it is an irrational one that is separated from the value. When searching in the town of Shuangjiang Yuku, I would like to buy some authentic Cantonese Laozhai Pu'er tea. Liu Yongfeng, a Cantonese tea guest, is very emotional: “Compared to the high-end Jinjunmei, Longjing, and Dahongpao, the price is higher than that of old tea. If kilograms are sold for 20,000 yuan, they cannot be considered high."
Pu'er tea "hot", refracting industry development "itch"
Market fluctuations, quality is the life of Pu'er tea
The "hot" of Pu'er tea has given rise to new hopes for the special industries of the plateau.
The busy scene of the Dashan farmers on the banks of the Minjiang River, the bustling flow of people in the tea trading market in Puer City, and the newly built houses in the tea estates of the Dong Village in Weizhai. After the farmers sold new tea, they happily counted the changes in the tickets ... and witnessed the prosperity of the Puer tea industry. Through the arduous efforts of Yunnan Provincial Party Committee and the provincial government, Pu'er Tea is one of the twelve “flowers†​​of the leading agricultural agriculture in the Yunnan Plateau through the hard work of millions of tea farmers and is holding up new expectations for the better life of tea farmers. On tea tables across the country and even Asia, Europe, and the United States.
Bumping in Pu'er Tea Mountain, going deep into ethnic minority villages, investigating tea farmer professional cooperatives, visiting the Pu'er trading market, visiting crude tea factories, and communicating with tea experts... The “itch†of the plateau characteristic agriculture reflected by Pu’er tea “heat†will be clear stand up. This “itch†is a big market fluctuation.
Li Yaquan, who is called “old tea and plum†by tea patrons, is a Pu'er tea expert. He still remembers the plunging of Pu-erh tea in 2007: When it was low, whether it was ancient tea or table-top tea, there were few people asking about it. Tea growers and tea traders were miserable and the tea industry suffered a fatal shock.
What causes Puerh tea to fluctuate so much? As some manufacturers did not strictly implement the production process and standards, some of the quality of Pu'er tea had problems. For example, the moisture in the storage was too large to be ventilated in time, resulting in mildew in the tea. Thousands of miles of the dike, destroyed by ant colonies. “Old Tea and Li†said: “A few mice crippled and ruined a pot of rice!†The puzzling tea industry has always been on thin ice.
As the health care of Pu'er tea has been gradually recognized by the market, now Pu'er tea has gradually become "hot". Ajinmu, a tea farmer from the famous tea farmer of Iceland's ancient tea tree farmer in Shuangjiang County, Shuangjiang County, said: “The market is playing a swing and the tea growers can’t stand. Every hour, every time, we’re like a single-plank bridge, and we’re careful about the quality management of Pu'er Tea. ."
Zhang Yuming pointed out that quality is the key to the stability of Pu'er tea market and is the lifeblood of Pu'er tea. The foundation of the characteristic agriculture in the plateau is quality. The ups and downs of Pu'er tea all illustrate the irreversibility of this truth.
How Pu'er Management Tree Evergreen
Small workshops, big brands, giving a new interpretation of modern agriculture
Icelandic tea, like the class chapter, Jingmai and Mansong, are all famous ancient teas. Yi Jinlin and his brother Jin Yangping are the pillars of Iceland's ancient tea farmers' professional cooperatives. His brother is responsible for the sale of Icelandic tea by 16 tea farmers in the cooperative, and his younger brother is a famous tea maker in Shiliba Township in Liku Town. Icelandic tea is very popular in the market.
A Jinmu’s primary tea plantation is under the charge of 舅舅. 16 households, 3,000 ancient tea trees, the annual output of spring tea is 800 kg. Even the small workshop of the primary school is not enough for processing.
Small workshops, big brands, constitute a unique form of ancient tree Pu'er tea. The crude system is connected to Guchashan at one end and connected to the big market at the same time. It gives a new interpretation to modern agriculture: small workshops, as well as big brands; small workshops can also operate big markets.
In the past long-term planning system, Yunnan has three famous state-owned tea factories, namely the Bohai Tea Factory, Shimonoseki Tea Factory and Kunming Tea Factory. With the infiltration of the market economy, the Kunming tea factory withdrew from the stage of history, and the other two major tea factories used the market system to transform and continue to produce large quantities of Pu'er tea, satisfying the needs of thousands of families to drink Puerh tea. At the same time, Yunnan has emerged large-scale Pu'er tea manufacturers such as Likus, Longrun and Liuchashan. The large manufacturers of small workshops did not work in tandem, resulting in the production and management of Pu'er tea.
How is Evergreen's tree evergreen? The key is to build a sound mechanism for the development of Pu'er industry. Zhang Yuming stated that there are two focal points and that it needs further technologicalization and further organization.
National level tea analyst Zhou Yunchuan said that the analysis of physical and chemical indicators showed that the composition of ancient tea and tea is basically the same. Why is the value of ancient tea higher? This is because the new tea from ancient trees has a good taste, aroma, taste, and rhyme, while the new tea in Taiwan has a great difference from it, and is often accompanied by bitter, astringent, and hemp taste. If scientific research can solve this problem, the added value of tea in Taiwan will greatly increase.
Take Linyi as an example. The city has 1.3 million mu of tea gardens, including 650,000 mu of cultivated tea gardens and 400,000 mu of wild ancient tea plantations. Tableland tea area is much higher than the area of ​​ancient tree tea. As of March 28, Linyi City, the spring tea production reached 5985 tons. Li Wenxiong, Director of Linyi Tea Office, said with emotion: “If the taste of tea in Taiwan can reach the standard of ancient tea, it is the great fortune of tea farmers!â€
Lu Hongbiao, marketing expert of Pu'er tea, said that although the current Pu'er tea production and operation is in a prosperous manner, overall, the degree of organization is not high. Puer tea production and management organization, reflected in the scale, marketing and branding. Nowadays, the brand of Puerh tea is complex and the quality is uneven. It is difficult to form a joint production force and market competitive advantage. In particular, the tableland tea that cherishes the new hope for high-quality agricultural agriculture in the plateau still lingers at the bottom of the valley.
Only by continuously increasing the contribution rate of science and technology to Pu'er tea, increasing the organization of Pu'er tea production, and increasing the added value of Pu'er tea on a large scale and in a systematic manner, can we truly create a happy farmer, a happy tea merchant, a satisfied consumer, and a plateau Agriculture has become a good climate.
Qin Guangrong, secretary of the Yunnan provincial party committee, used a series of rows to describe the quality of the high-quality characteristics of the plateau: “rich and varied, distinctive, eco-friendly, safe, high-quality, and strong in the four seasons.†It should be said that this day is coming. Puer tea is the real spring.