Rebecca nerve treatment: small step running to change the quality of life

Release date: 2017-09-21

In March 2008, Zhang Yang, who graduated from the Department of Applied Plasma Physics, faced two choices: one was to choose the track to stay in Los Angeles for research; the other was to go to the Silicon Valley technology company recommended by the instructor for research and development. Zhang Yang made the third choice - technology entrepreneurship.

Zhang Yang told Entrepreneurship (WeChat search: ichuangyebang), before returning to China to start business in 2008, he served as the technical director of the University of California Communication Information Technology Research Institute. The core task is to bring a multi-team to the market for the development of the front-end of the big company. R & D department, Maxwell, the US Department of Energy, the US Health Directorate to develop technology transfer projects, system learning productization, the entire process of the group's research. In the process, the application of many technological frontiers has become less advanced.

Start with innovative medical device development

The reserve for entrepreneurship is comprehensive. Talent, technology, and market need to be integrated. The choice was made from the development of innovative medical devices, which stemmed from the death of the grandfather due to urinary system diseases. In the coincidence, Zhang Yang and Mao Rongwei met two experts in American urology and knew that there is still much room for improvement in the field. At this point, the team developed two key technologies: micro-radio technology and non-silicon-based micro-electromechanical integration technology, which together became the most suitable tool for solving the pain points of urology treatment.

"Our vision is to become the world's number one innovative medical device development platform." Zhang Yang said that neurons are the most important cells in our lives (no one). The 100 billion neurons in the human body perform their duties, systematically collect diverse information in the physical world, command the normal functioning of human functions, and build our logic, thinking and self-awareness. versus

Similar to the triodes that make up the CPU in the computer, the neurons also transmit information to each other through electrical signals. The chemical voltage is around 100 millivolts, each time lasting about 10 milliseconds. The micro-nano RF technology owned by the team is a breakthrough in this field. Since 2008, it has studied key technologies and obtained US and Chinese patents. With more than 1,000 diseases associated with the nervous system, Rebecca's innovation begins with one of the most basic neurons in the body, which determines when we want to go to the bathroom. These nerves in the trigon of the bladder tell us that we go to the bathroom 8 times a day, and remove the toxins from the blood in time. However, for patients with overactive bladder, their trigeminal nerves are overly sensitive, and daily work needs to be interrupted more than 16 times. With a global affected population of 60 million people and direct treatment costs of more than $12 billion, this is a very low-key billion-dollar market.

Zhang Yang's request for himself is to be a CEO who pays attention to the product. This "product" is not only hardware and consumables, but also a complete set of treatment plans for doctors and patients for medical devices. “Our intelligent system requires a comprehensive analysis of the patient's body and body before the treatment, in order to find the most appropriate treatment, method and time. This treatment is currently set within an hour, can be With the help of a head nurse or a doctor, it can be done in a general ward."

Competitive Advantage

According to IMS data, as the world's second largest medical market, the ratio of Chinese devices and drugs is only 1:5. This year's reorganization of the existing equipment market and support for innovative equipment is exactly the opportunity and window of Rebecca. Rebecca's development process, the goal is hardware as software iteration! The pain point of the problem originated from the first line of clinical practice, and the test of the product returned to the first line of clinical practice. The secret of NVIDIA's ability to beat other chip makers is to double the iteration speed. Rebecca's current goal is to launch a new product, CFDA, every year, three to five times faster than other competitors.

For the 38-year-old Zhang Yang, he and his founding team are a mature team. Zhang Yang believes that this is the most suitable entrepreneurial age for people like him who is based on technology. The core of a startup's problem-solving problem is always a high-quality team. Rebecca is an international team with many authoritative people in the field of urology and neurophysics around the world who are doing this together.

Since 2008, he has first completed a number of development tasks with the brothers of China University of Science and Technology, Dr. Mao Rongwei, and hardware and software experts. Dr. Mao received his Ph.D. from the Institute of Semiconductors of the Chinese Academy of Sciences. He has participated in several national 863 and 973 projects as a technical backbone and has received technical awards many times. In 2015, he became the CTO of Rebecca. The third partner and COO, Wang Wei, graduated from the Department of Precision Instruments and Mechanics at Tsinghua University and is also known in Southern California. Before working full time in 2015, Wang Hao led a series of medical instrument platforms for treating cataracts and retinal diseases, ultrasonic handles and other related products during the work of Alcon, the world's leading eye care company, and participated in the development of glaucoma plants. Projects such as equipment and laser treatment have accumulated rich project management and experience from concept to prototype to industrialization.

Zhang Yang, who has been focusing on technology for many years, has his own understanding of business. The success of a company depends on whether it can provide core value to the industry. The core values ​​of Rebecca's entrepreneurship are three short sentences: People first, Best effort, Fail fast and succeed. With doctors and patients as the core resources, creating a truly visible clinical effect is the first; Attitude, there is the determination to do the best, not just to achieve compliance, this is the second; in the process of lean development, rapid iteration, rapid introduction of new products, this is the third. The future direction of neuron-related exploration with RF technology will be Rebecca's imagination.

Since its inception, the Rebecca team has been rated as one of the 100-person plan of Hangzhou Jianggan District, an outstanding innovative enterprise, and a Hangzhou-based 521 global talented outstanding scientific and technological talent. As the health champion of the 2017 Demo China Autumn Summit, Zhang Yang and his project won a total of 800,000 yuan from Xu Xiaoping and Zhou Yahui, and exchanged 1% of the company's shares.

Source: Entrepreneurship

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