Strengthening False Pharmaceutical Advertisement Management

Recently, Academician of the Chinese Academy of Engineering, China's urology department and a new generation of male science leaders Guo Yinglu, academician of the Chinese Academy of Sciences and deputy head of the Central Health Care Committee's expert group Chen Kejun and other 15 academicians have jointly taken responsibility to the Internet companies and the whole society for life, rejecting false Internet Medical medical advertisements have aroused strong repercussions throughout the country.

They made this proposal, in addition to their work responsibilities and social conscience, but also because their names were phony by fake medical and medical ad campaigners, and individuals experienced the painful process of “anger – rights protection – helplessness”. Netizens and the media are eager to promote their initiatives. We highly appreciate their initiatives because the phenomenon of false medical and pharmaceutical advertisements is still very serious. It has damaged, is still damaging, and will endanger the health of everyone, including them, even in the future. It is time for life to effectively rectify false medical and pharmaceutical advertisements.

It should be affirmed that over the years, several relevant government departments and officials have made various efforts to rectify false medical and pharmaceutical advertisements and achieved corresponding results. Now, the people of the country are looking forward to the new government to take more effective anti-counterfeiting actions to eliminate false medical and pharmaceutical advertisements. We call on the government and the entire society to strengthen their confidence, make up their minds, work together, and do things in a down-to-earth manner to gradually reduce and eventually eliminate false medical and medical advertisements. First, the government must further improve its top-level design and improve its long-term mechanism. The Central Government and the National People's Congress must improve relevant medical and pharmaceutical advertising policies and regulations and ensure that they are effectively implemented. The producers, communicators, and regulators of false medical and pharmaceutical advertisements must pay a heavy price. Although it is important to take special actions against counterfeiting, it is more reliable to improve the long-term mechanism for anti-counterfeiting. Second, we must establish a chain of command and clarify relevant responsibilities. False medical and pharmaceutical advertisements are still spreading and harming people. This is related to the lack of organic operation of the current command system for falsified medical and pharmaceutical advertisements. It is imperative to establish a chain that enables industry and commerce, public security, and media supervision departments, including the Internet, to absolutely obey the unified command chain, clarify their respective responsibilities, and implement accountability systems for on-the-job and post-employment appointments for officials to improve their quality and capabilities. Every official is urged to fulfill his duty, not standing still. Third, we must strengthen communication with the public. The publicity departments at all levels that supervise medical and pharmaceutical advertisements should innovate ideas and mechanisms, actively communicate with the public through the media, and truthfully introduce the measures that the department has taken, are taking and will take in combating false medical and pharmaceutical advertisements, and the results achieved. Instead of trying to evade the media and the public, we should stop the potential counterfeiters and increase the credibility of the government.

As a communicator, the media should establish and perfect advertising management systems such as advertisement registration, audit check, and advertisement management, as well as advertising examiners who are familiar with and strictly observing advertisement laws and regulations, and must never publish false medical and pharmaceutical advertisements. At the same time, the media must strengthen the supervision of false medical and pharmaceutical advertisements in the society and urge the government to supervise and punish them.

Advertisers should strengthen the exact balance between counterfeiting costs and possible costs, try to curb the temptation of improper interests, and not provide false content to advertising producers.

Consumers need to improve their ability to identify false medical and medical advertisements. The following violations of advertising laws and regulations are mostly false medical medical advertisements: the words “first” and “best” are mentioned, referring to treatment rates and curative effects; claiming health foods Can replace medicines; doctors, experts, patients, children's appearances; use leaders’ inscriptions or visit photos; appear medical techniques and treatment methods; name the People's Liberation Army and Armed Police Force; enhance sexual function; claim to have won patents for inventions and various awards Posted on the pole or in the hospital door; under the banner "special cure incurable disease". At the same time, consumers must strengthen their civic awareness and actively report false medical and medical advertisements for the sake of the health of the whole society and themselves and their families, and allow such advertisements and operators to become street-crossing mice.