"Doctor, my blood pressure is not high in these two days?" “Your online health data shows that your blood pressure is normal.†"Then don't have to run the hospital?" "But pay attention to your diabetes, blood sugar shows more than 7 o'clock, and recently eat light." The doctor-patient dialogue above, from the "family doctor" online graphic consultation. A few days ago, Ali Health APP launched the “Family Doctor†section, which was piloted at the Beijing Anzhen Street Community Health Service Center, so that community residents can consult doctors at home, which is very convenient. Since 2015, the new model of “Internet + Medical †has continued to heat up. According to the reporter, 300 large and medium-sized hospitals across the country have established “mobile internet hospitalsâ€. According to data from iResearch, the number of newly launched mobile medical apps has reached more than 2,000. The total amount of venture capital investment in the Internet medical services sector in the first half of the year is close to 2014. In the "Internet + medical" wave, in the face of the "doctoral pain points" of traditional medical care such as registration difficulties, slow waiting times, short communication, etc., "medical treatment at the fingertips" is trying to give a multi-dimensional solution. "Online Hospital" Crack the "sickness point" This kind of scene, many people are very familiar: when the doctor, the previous patient has not gone, the latter has been squeezed in; just handed the medical record to the doctor, the former patient took the test sheet to consult... From registration to consultation, from payment to taking medicine, the whole process of medical treatment is almost troublesome. "Internet +" brings the dawn of solving these "sickness points." In July last year, the “Fingertip Hospital†of Foshan Traditional Chinese Medicine Hospital was officially launched. The entrance is the WeChat public number. It can realize the functions of appointment registration, queuing payment, hospitalization payment, etc. The patient has a new experience in medical treatment. The 4-year-old Xiao Pengpeng has recently had symptoms of rhinitis. Peng Peng dad booked the pediatric number of Foshan Traditional Chinese Medicine Hospital on WeChat in advance. The system directly prompts: visit the doctor from 9:30 to 10:00 the next day. "Before taking the child to see a doctor, I got the door at 5 o'clock. I have to queue up at 6 o'clock. It takes only ten minutes to see a doctor. It takes two or three hours before and after. It is now a lot of time to use WeChat registration." Peng Peng Dad said. In the clinic of the pediatric chief physician Zeng Jun, the reporter found that patients were almost all registered by WeChat. Zeng Wei told reporters that the registration of WeChat is indeed convenient. "When you have a consultation, there will not be a room around you." Even many people are too cool because of "too convenient", and some people are worried that they will not be able to make a date. The hospital also has countermeasures for this - no appointments can be made within 7 days. As of June this year, 96,000 people have paid attention to the WeChat public account of Foshan Chinese Medicine Hospital, which has bound 150,000 health cards, and 15% of users use the public number every day. The deputy director of the hospital, Lao Jinxiong, said: "The hospital was moved to the mobile side, allowing traditional Chinese medicine to connect with the mobile Internet. The people improved the medical experience and saved the time for medical treatment; the hospital accelerated the medical treatment process and improved resource utilization. It also improved the doctor-patient relationship." In 2014, the hospital's outpatient satisfaction was 8.04 points, an increase of 0.15 points over 2013. According to the reporter's understanding, 300 large and medium-sized hospitals nationwide have built “mobile internet hospitalsâ€, covering more than 1.2 million users and more than 2 million transactions. “Fingertip Hospital†is gradually becoming a “good helper†for patients to seek medical treatment. "Signing a doctor" Bring "customized service" Ali Health launched the "Family Doctor" online service, the first batch of 12 general practitioners, 1 Chinese medicine doctor and 1 pediatrician. In the first week of opening, the “family doctor†registered about 100 people, and 30 people have communicated with doctors online. A user of the Anzhen community told the reporter, “Registration is very convenient! Log in to Ali Health App, select a doctor in the list of 'Exclusive Family Doctors', submit relevant personal information, review it in less than one day, and online community real-name doctor Signed the contract." Dr. Du Juan, who participated in the pilot project, said that she had registered at least three times a day, and part of her daily work had been transferred to the APP, which not only received more patients, but also formed stable medical relationship with residents and trusted each other. Using the Internet, big data, and cloud computing, community residents have begun to have their own “private doctors.†The grassroots first-time, two-way referral medical model has also taken a practical step. Zhang Wei, deputy director of the Ali Health Family Doctor Division, said that the next step is to achieve intelligence, manage chronic diseases such as hypertension and diabetes through free wearable devices, and move the country's required return visit mechanism to the Internet for both doctors and patients. Provide more convenience. And Ali "family doctor" Similarly, online medical services have emerged: home nurse to accompany the diagnosis of "e protecting Angel", a call that is to be a "bit doctor", strengthen the doctor-patient communication "rain doctor", a large medical applications The "virtual pharmacy" of the data , and so on. These online medical services have been extended to registration, waiting for enquiries, receipt of checklists, inspection of payment, electronic report review, receipt of medicines, payment of medicines, etc., integration of medical consultation, health management, network consultation, A variety of resource platforms such as doctor tools. According to the National Health Planning Commission's plan, by 2020, strive to achieve a qualified contracted doctor for each family, each resident has an electronic health record. The turbulent Internet medical application will become an important "puzzle". "Network Medical" Reconstructing doctor-patient relationship In July last year, Zhang Qiang, a doctor who “bounced out of the systemâ€, established the “Zhang Qiang Doctor Groupâ€; in March of this year, the registered network announced the establishment of the “micro-medicine group†and introduced the expert group online; in May, the medical doctor group in the system "The world is available." For a time, doctors have embraced the Internet. Sun Hongtao, deputy director of cardiovascular surgery at Beijing Fuwai Cardiovascular Hospital, participated in the launch of the “Everyone Medical Associationâ€. In his view, the "People's Medical Association" network platform is similar to "doctor brokers". The contracted doctors within the group do not need to leave the hospital, but provide services for more patients, especially grassroots patients, by paying time and technology. At present, the “Everyone Medical Association†has signed contracts with 200 deputy directors and above to cover multiple cities and began to provide services for village doctors. For example, in the hustle and bustle, they provided telemedicine guidance to six or seventy village doctors, which improved the level of local medical technology. The emergence of "doctor brokers" has solved the core of "Internet + medical", that is, the real protagonist - how high-quality doctors play a greater role through the Internet platform, has a breakthrough significance. "Internet + medical" has reconstructed a full range of medical models such as health management, medical treatment, medical experience, drug purchase methods and doctor-patient ecology. It also faces some practical challenges and problems: "Online medical care" encountered "underline bottlenecks." At present, public large hospitals generally do not choose to cooperate with online medical institutions, and private hospitals that are willing to cooperate with online companies often have poor reputation. This kind of difference makes it difficult to achieve seamless docking between online and offline, which makes the "Internet +" leverage effect on offline medical treatment not fully realized. Medicare payments have not covered “online medical careâ€. Some experts pointed out that the lack of medical insurance support for Internet medical treatment may lead to lack of success. However, if Internet medical insurance is insured, how the medical insurance department and the insurance company really do a good job of cost control will become a new problem. Online personal medical information is not required to be protected. In recent years, from Tianya, Taobao to 12306 official website, large-scale personal information leakage incidents have frequently aggravated the public's concerns about personal online information security. To seek medical treatment online, you need to bind personal information such as ID card, health card, and bank card. Whether the information is safe, whether the information is standardized, and where the boundary is, has become an urgent problem to be solved. “Multiple departments are working together to develop policies related to Internet medical treatment, including improving regulations and regulations, accelerating the development of Internet medical standards, gradually opening up big data, improving data security, increasing medical insurance payments, and supporting government procurement services.†Zhang Chunsheng, director of the Legal Department of the Health Planning Commission, said. 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