Shopping and catering become the main force

According to the latest data released by China UnionPay on the 14th, during the 2016 Spring Festival holiday (New Year's Eve to the beginning of the sixth month), the total transaction volume of UnionPay network reached 307 million, an increase of 15% compared with the same period of last year, and the total transaction amount reached 312.1 billion yuan. The same period last year increased by 31%.

In the seven days of the long holiday, people’s daily spending on credit cards exceeded 100 billion yuan, and shopping, travel, and dining have become the main force of daily consumption. Among them, supermarkets, large-scale home appliances, and department stores accounted for more than half of the total. The amount of card transaction transactions of the three types of merchants increased by 41%, 22%, and 13% year-on-year, while the consumption of catering services accounted for more than 5 billion yuan for long-term transaction transactions. Usually holidays. In addition, the amount of money consumed in aviation, railways, highways, refueling, accommodation, scenic spots, etc. related to travel and travel accounted for about 10% of daily consumption.

Chinese New Year consumption has reached its peak in the week before the holiday. From February 3 to February 6 for four consecutive days, the number of bank card interbank transactions per day exceeded 100 million. From February 1 to February 5, the daily transaction amount for five consecutive days exceeded RMB 270 billion. On February 5, the number of transactions reached 107 million, and on February 1, the transaction amounted to 295 billion yuan, both hitting a record high.

China UnionPay data analyst Chen Han said that from the data of the CUP big data platform over the past more than 10 years, the week before the Spring Festival each year is the peak of the bank card transaction throughout the year, the number of transactions and the amount of transactions increased by more than 40% than usual However, bank card transactions declined significantly from around midday on New Year's Eve, with the first day of the first month falling to the lowest point, only about 40% of the normal time. This is because consumer demand is released before the Spring Festival. After the New Year's Eve, many business hours will be shortened.

Dining out on average 585 yuan per purchase

It is still preferred to entertain family and friends at home

According to the statistics of UnionPay's big data platform, during the Spring Festival, China's catering consumption bank card transaction volume increased by 6%, with an average of 585 yuan per purchase.

“Chinese New Year is also a festival most valued by the Chinese people. Entertaining relatives and friends will generally choose higher-grade restaurants and restaurants, especially reunion dinner on the New Year’s Eve. Generally speaking, the number of people dining is the highest and the grade is the highest.” Chen Han analysis, Spring Festival During the period, the average cost per person for food and beverage consumption is approximately 40% higher than that of other holidays. The average amount of money spent on New Year's Eve is more than double that of other holidays.

From the perspective of the daily consumption composition of bank cards during the recent Spring Festival holiday, the absolute amount of food consumption has increased year by year. However, the proportion of households’ daily consumption has decreased year by year, accounting for 7% in the last three years. 6% and 5%. The proportion of supermarket-related consumer spending related to the purchase of ingredients has increased year by year, accounting for 17%, 19% and 21% respectively in the most recent three years.

“Although the people’s investment in dining out is significantly higher than other holidays, in the Spring Festival this family holiday, choosing to entertain friends and family at home is still the first choice for the people.” Chen Han said.

The data also shows that during the Spring Festival, Guangdong, Shanghai, Beijing, Jiangsu, and Zhejiang have the highest consumption of food and beverages. From the year-on-year rate of increase, Tibet, Gansu, Beijing, Fujian, and Hubei recorded the highest increases in consumer spending, at 53%, 51%, 42%, 42%, and 37%, respectively. Combined with the number of people in different places, Shanghai, Beijing, Hainan, Guangdong and Fujian have the largest per capita food and beverage consumption, and the corresponding per capita food and beverage consumption in Guizhou, Hunan, Jilin, Heilongjiang, and Yunnan are the least.

During the Spring Festival, China's population migration is the most intensive period. Many tourists from the Mainland travel to the Guangzhou, Shenzhen, Shenzhen and other first-tier cities to travel, shop, visit friends and relatives, and drive local food and beverage consumption. For some provinces where there are a large number of workers who go out to work, they are returning home to join their families during the Spring Festival. At home, enjoying a long-lost hometown taste becomes the first choice for many travelers.

Self-driving tour warms up year by year

"Belt and Road" is becoming the new darling of outbound tourism.

"Tourism has become more and more popular". Tourist travel transaction data showed that from the week before the Spring Festival, the consumption of highways, railway passenger transport and air ticketing services gradually increased. During the Spring Festival, the total amount of these three types of transactions increased by 42% compared with the same period of last year, of which the highest increase rate of roads reached 98%. The year-on-year increase in railways was 39%. The amount of refueling transactions related to self-driving trips increased by 39% year-on-year, and the amount of ticket sales for large-scale scenic spots nationwide increased by 40%. Self-drive leisure travel and self-help holiday resorts became the first choice for more and more people.

"Although the year-on-year growth rate of public transportation is higher than that of fuel-related consumption related to self-driving travel, from the perspective of trends, the growth rate of refueling consumption has been increasing year by year, and the growth rate of public transportation has been declining." The high-speed, free-flowing Huimin policy during the Spring Festival to a certain extent promoted the enthusiasm of traveling by car. In addition, during the Spring Festival this year, the weather throughout the country was clear and the temperature rose, which is also conducive to traveling by car.

Judging from the characteristics of using cards in different places, during the Spring Festival, first-tier cities such as Shanghai, Beijing, Guangzhou, Shenzhen, and Nanjing are the cities with the most foreign arrivals. Among them, consumers in Guangdong, Beijing, Shanghai, Jiangsu, and Sichuan are the provinces with the largest number of card users in China, and consumers in Shanghai, Beijing, Guangdong, Sichuan, and Zhejiang are the provinces with the largest number of card users in the country.

With regard to overseas card use, during the Spring Festival this year, transactions in traditional hot destinations such as Macau, Taiwan, and Southeast Asia increased significantly, and transactions in UnionPay cards such as the United States and Canada that dealt with environmental optimization also increased significantly. Thanks to the implementation of the “Belt and Road Initiative” and the liberalization of visa policies, Russia, Kazakhstan, Malaysia, Vietnam, and Cambodia are becoming “new darlings” for cardholders on their outbound travel.

As the trend of outbound tourism changes towards “free travel and in-depth travel”, the use of card payment also extends from traditional shopping to resort and leisure and other fields. The proportion of special experience and services, amusement parks and scenic spots, etc. consumes annually. increase.

Sales terminal swipes are still the mainstream

Online business such as mobile internet increased by 170% year-on-year

UnionPay big data also shows new changes in residents' payment methods. Judging from the absolute amount, during the Spring Festival China UnionPay's online transactions are mainly based on POS machines (sales terminals), accounting for more than half of the total, and online services such as mobile and internet channels. The proportion is lower than weekdays, which is related to the suspension of many e-commerce logistics during holidays. However, from the year-on-year increase, the transaction amount of POS machines increased by 17%, while the online services of mobile Internet and other channels increased by 170% year-on-year, indicating that with the development of mobile payment and internet finance, more consumers tend to try Some new payment methods.

According to Liu Jian, Assistant General Manager of China UnionPay Market Development Department, as of the end of 2015, the number of merchants, POS and ATMs that can use UnionPay cards in China increased by 38.8%, 43.2% and 17% respectively year-on-year. Overseas, the UnionPay card acceptance network has extended to more than 150 countries and regions. The number of merchants that use UnionPay cards globally has reached 33.9 million, ATMs have exceeded 2 million, and 40 overseas UnionPay cards have issued nearly 52 million UnionPay cards.

Zhang Lin and her husband in Nanjing are both only children. Since their hometown is not in one place, every year after marriage, they worry about where the New Year is. “When I went to my husband’s house, I had neglected my parents. When I was in her parents’ family, she felt that her parents-in-law was lonely during the Chinese New Year. Both sides were in a hurry and nervous. We decided to bring together both parents and children this year to form a delegation to celebrate the New Year in Hainan.”

Chen Yan, the tour guide leader of Nanjing Yiyou World Travel Agency, told reporters that during the Spring Festival, Zhang Lin, a family member, traveled more and more.

In recent years, not only the number of people who choose to travel during the Spring Festival has increased, but also the travel destination has become more diverse.

“Using outbound tourism as an example, the number of people who have travelled through our travel agencies during the Spring Festival in the past five years has risen from several hundred to two or three thousand, covering almost all ages.” Deputy General Manager, Outbound Department, Wuxi China International Travel Service Co., Ltd. Qiang Xiaohua introduced. The most popular ones in the territory are a south and a north, north to Harbin to see ice sculptures, Changbai Mountain hot springs, and south to Sanya and Xiamen to see the sun. These popular destinations account for about half of the domestic tours. Overseas tourism is the most popular island in Southeast Asia.

Chen Yan, who has been working for 10 years, found that tourists are now more pursuing the comfort and high quality of travel. Therefore, many travel agencies are also attracting tourists through charter flights, hotel upgrades, and steward-style services for the elderly and children.

Compared with the travel agency, the number of tourists who choose to travel freely during the Spring Festival has also increased. The Wuxi young guy Gu Ning and his girlfriend Xiao Dian did a month's work ahead of schedule. “We feel that Hokkaido in winter is particularly romantic. We have set up airplanes and hotels online. Although the cost may be a bit more expensive, we can free time and stop at any time. Come down and play enough."