On December 23, the 2018 New Oxygen Asia-Pacific Medical and Beauty Industry Awards Ceremony and Medical and Aesthetic Industry Forum was held in Beijing. This is the fourth ceremony held since the establishment of New Oxygen in 2013. Xin Xing, founder and CEO of New Oxygen, reviewed the medical and beauty market in 2018 and summarized the future of the medical beauty industry with the words “breaking the border and integrating growthâ€. In addition, the conference also issued eight awards in the field of medical beauty, "the most authoritative doctor of the year" and "the most popular star institution award". In 2018, "capital winter" became a hot word in the entrepreneurial circle. In the medical and beauty market, there has also been “no surprise†in the large-scale loss of medical and beauty institutions, the transfer of a large number of institutions in the United States, and the retreat of the capital boom. Li Bin, chairman of the United Rieger, said that in the cold winter of the capital, a large number of medical beauty clinics ushered in a wave of closures. As for Venus, one of the market practitioners, the rapid growth trend of the medical and beauty market is still "unstoppable." According to the data in the "New Oxygen 2018 Medical and Aesthetics White Paper" released by New Oxygen this year, the size of China's medical and beauty market may reach 224.5 billion yuan, a year-on-year growth rate of 27.57%. In the next 10 years, China's trillions of medical and beauty markets will start slowly. In addition, the audience of medical beauty is becoming wider and wider, and social acceptance is getting higher and higher. Especially with the rise of the group after 00, they will become the main force of the next plastic surgery after the 90s. More notably, the total number of medical and aesthetic institutions has reached 11,550, and the number of new institutions increased by 3,013 in 2018. Various trends are pushing the medical-grade medical industry to the fast road. There is an “industry life cycle theory†in the entrepreneurial circle, which means that an industry generally needs to go through four stages from initial appearance to complete withdrawal from social economic activities: initialization, scale, concentration, and final equilibrium development. If it is used to analyze the development of the medical and beauty industry, Venus said that although medical beauty is a market of 100 billion, it is difficult to define which cycle it is in. “Because the Chinese medical and beauty market is composed of countless market segments divided by regional product categories,†he said, “on the one hand, resources are highly concentrated, with the top 10 cities concentrating 41.8% of medical and aesthetic institutions; On the other hand, medical institutions are highly similar, and most of them are comprehensive medical institutions, with less than 10% of institutions with professional barriers." This has led to a state of excessive competition in some core categories in the medical and aesthetic market under high-speed growth. And Venus believes that medical and aesthetic institutions are not without opportunities for breakthrough. Strategically speaking, Venus puts forward the idea of ​​“regional sinking†and “category focusâ€. In short, it is “heavy base†and “heavy subdivisionâ€. Most of the current medical and aesthetic resources are concentrated in first-tier cities, with a penetration rate of 21.16%, while the penetration rate of medical beauty in the third- and fourth-tier cities and below is less than 3%, which means that there is still a development in this part of the medical beauty market. Huge potential. In addition, Venus is also optimistic about medical institutions that break out from a single subcategory, such as the easy-to-cure hair follicle that focuses on hair transplants and the easysculpt that focuses on fat surgery. This type of medical institution business is more "focused", and it is also conducive to optimization in the service of medical doctors. From a tactical point of view, consumer insight, technological innovation and organizational activation are the three most important elements. In the past five years, the explosive growth of the medical and beauty market has come from the post-90s medical and medical consumption cycle, which on the other hand also demonstrates the importance of consumer insight. As the channel changes and the consumer's consumption path changes, even if the crowd looks similar, the aesthetics, value proposition, knowledge structure and consumption habits are completely different. Speaking of the new technology for the empowerment of medical beauty, Hua Xiu Biological Chairman Jin Xuekun said at the meeting that in the next two or three years, products related to biotechnology and recycling technology will be deeply integrated into the medical and beauty market, which is also a new medical and aesthetic industry. The sign of the arrival of the development cycle. At the moment, the new oxygen is transforming from the vertical portal of medical beauty to the Internet of the medical industry. "Breaking the border and integrating growth is an important path for the future development of the medical beauty industry," said Venus. Working with more partners in an open manner can enhance the potential of the medical beauty platform and accelerate the industry towards positive growth. Admittedly, these eight words will also be a beacon to guide the new oxygen. Fire Hose,Red Colorfire Hose,Fire Fighting Hose,Fire Fighting Equipemnt Huaian Wuzhou E-Commerce Co.,Ltd , https://www.wzfirefighting.com