Joint operations in the new battlefield of mobile medical

Since its inception, mobile medical care has always been a hot spot in the field, especially in the "Internet +" enthusiasm, the Internet has also entered the mobile medical industry . Despite being questioned as a staking, mobile medical success has caught everyone's attention anyway.

A round of higher than one round of financing, planning for future medical care, etc., make mobile medical scenery infinite. Every aspect of the diagnosis and treatment starting from the registration seems to be the innumerable possibility of the future of mobile medical care. For a period of time, mobile medical services have also provided services such as registration, appointment, and payment. In the field of light consultation, mobile medical care has also provided more convenience. The wave of "Internet +" has made mobile medical industry a real fire: At present, China's mobile medical APP has reached more than 2,000 models. In 2017, China Mobile's medical market will reach 12.53 billion yuan.

However, it seems that at present, it is difficult to see an app that has been hitting the world or even going directly to the market. Many of the services that are now called mhealth are actually combination punches. Among them are mhealth modules, online portal modules, and database modules. Call center, even a private family doctor.

After experiencing explosive growth, mobile medical care has now entered the stage of joint operations from the era of individual combat, trying to occupy a bigger market cake. Alibaba integrates pharmaceutical e-commerce business and injects Tmall's online pharmaceutical business operation rights into Ali Health; internationally, Apple and IBM join Johnson & Johnson, one of the world's largest medical device manufacturers, to hand over Apple Watch health data to doctors and insurance companies. Medical big data market. Analysts pointed out that traditional medical listed companies are taking a step further from the battle for entry platforms to strong alliances and cross-border integration.

Strong alliance online and offline integration

The advantage of Internet enterprise investment is a strong platform that can directly guide users. This is still a typical traffic thinking, but medical treatment is different from other Internet products, and it can make money through technology or advertising, and individuals cannot become the main payers. The core of medical care is service, and the biggest problem with Internet thinking is that there is no offline service. So medical O2O will be the most important opportunity for mobile healthcare - integration services.

In terms of online and offline integration, the micro-diagnosis recently announced that it will join hands with the 24-hour express delivery service provider with the largest domestic market share. According to reports, "Express Express" and "micro-diagnosis" signed a strategic agreement and reached strategic cooperation. In the future, the two sides will make full use of their respective advantageous resources and conduct in-depth cooperation in the fields of life service, medical consultation and brand promotion to create a close online and offline O2O alliance.

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