The root of the problem lies in the shortage of quality medical resources. The crux of the third problem is the lack of professional, fair and targeted medical and health information. Relative to the above points of medical treatment, most mobile medical treatments are still in shallow waters. Most of the problems are solved, and the root causes and essence have not been touched. Exploring business and profit model According to the monitoring data, the scale of China's mobile medical market will increase from 3 billion yuan in 2014 to 11.15 billion yuan in 2016. It is expected that the scale of China's mobile medical market will reach nearly 30 billion yuan in 2018. The number of mobile medical apps in the market has exceeded 3,000, covering all aspects of pre-diagnosis, mid-diagnosis and post-diagnosis, as well as professional services in the vertical field. It has once become the "darling" of investors. However, the enthusiasm dissipated and the market gradually calmed down. Whether the valuation has reached the peak or is still climbing is just the appearance. How the Internet creates value for the traditional industry of medical care is the key that everyone needs to pay attention to. Judging the prospects of Internet medical care, in the final analysis, it is necessary to return to the essence of user demand, that is, whether the offline to online migration really solves the pain points of the medical industry and creates value. The way out for mobile medicine: health care big data When talking about the way out of the Internet medical breakthrough, Dr. Zhang Wei, the current deputy general manager of Ping An Health Cloud, said that the medical industry is in the big data because of its high professionalism, high monopoly and high policy risk. Analytical mining lags behind retail, financial and other industries; but the advancement of medical reform, the resolution of pain points in medical care, and the value of mobile medical care are inseparable from the sharing and mining applications of health care big data. Dr. Zhang Wei proposed that the value of health care big data to mobile medical care can be divided into two aspects, one is the open sharing of basic data, and the other is the analysis and mining of big data. At present, the provision of patient-side electronic medical record inquiry service has just begun. There is a pilot project at the community level in combination with the company's own medical IT business, and there is also a “portable medical record†service launched by Ping An Health Cloud United Hospital end partner nationwide. With medical data sharing, medical care can really “moveâ€. For example, online consultation and remote consultation can conveniently retrieve the patient's comprehensive medical record, help doctors quickly understand the condition and provide medical efficiency. Commercial Insurance: Who will pay for mobile medical care? In the past year, mobile medical companies and commercial insurance companies have been promoting the concept of commercial health insurance and Caesar mode, but the cooperation between the two sides has always been close. Ni Jianwen, general manager of Ping An Health Cloud, said that in order for commercial insurance to be willing to pay for it, mobile medical needs to realize its three values ​​in medical and insurance services: simplified optimization of medical insurance processes; risk and cost control; and provision of value-added services, Reduce the full cost. In fact, the value of commercial insurance for mobile medical care is far more than just paying for it. To realize the value of mobile medical care in the medical system, it is inseparable from opening the hospital data channel, and the payment of medical insurance for commercial insurance provides an opportunity for mobile medical care to open hospital data barriers. The State Council's strategic plan for health care big data has also laid a milestone for the combination of mobile medical and commercial insurance, and has pointed out a way out for the next step in the development of the mobile medical industry. Household Electric Appliances,Smart Home Appliances,Small Household Appliances Ningbo Shuangtuo International Trade Co., Ltd. , https://www.nbst-sports.com