Xinhua Pharmaceutical cooperates with Jingdong to deploy telemedicine

Policy uncertainty is still a knife hanging over the head

According to the regulations, the remote must be carried out inside the medical institution, and the non-working time doctor has no operational qualification. However, telemedicine and online prescription drug sales pilots have emerged everywhere, but they are all local policies. At this level, there has been no voice at the national level. In which direction will it be developed, and to what extent, it is still unknown.

On March 25, Shandong Xinhua Pharmaceutical subsidiary Zibo Xinhua Pharmacy signed a strategic cooperation agreement with Zibo Municipal People's Government and Jingdong. The three parties will build a “Zibo Medical Prescription Information Platform” within the scope of Zibo City Public Hospital. Business project.

On the second day after the announcement, Xinhua Pharmaceutical closed at the daily limit.

The Jingdong side is not the first time to deploy the pharmaceutical industry. Previous strategic cooperation with Shanghai Pharmaceuticals involved many areas of medical ecology, including pilot drugs.

According to Xinhua Pharmaceutical, under the above-mentioned projects, the three parties will also establish an interconnection network including hospital information system (HIS), doctors, medical prescription circulation information platform, cloud pharmacy platform, social pharmacy, distribution system, etc. After the doctor visits the doctor, the patient chooses the online (excluding narcotic drugs and the first class of psychotropic drugs) and the offline purchase method.

The important measures taken by the government to include public hospitals in the project are also seen as an important layout for icebreaking “remote medicine”. With the attempt to launch telemedicine in many places, getting prescriptions from the remote end seems to bring a breakthrough in the sales of prescription drugs for retail pharmacies and pharmaceutical e-commerce.

"Telemedicine began testing water ten years ago. The key reason for the failure to make breakthroughs is the distribution of benefits from telemedicine and drug sales. It is not difficult for hospitals to cooperate with the outside world to develop telemedicine, but the profit of drug sales after the sale of drugs It is the most difficult. With the medical reform proposed "medical separation", "graded diagnosis and treatment" and the changes in consumption habits brought by the Internet, the huge potential market for telemedicine has attracted attention." Beijing Dingchen Medical Consulting Shi Lichen accepted The rule of law weekend reporter said in an interview.

The giants began to cultivate the market

According to a survey by BBC Research and Towers Watson, the global telemedicine market reached $27 billion in 2016, with virtual medical services accounting for $16 billion.

Previously, telemedicine in China was limited to the B2B model within medical institutions. However, since the National Health and Family Planning Commission issued the telemedicine opinion in August 2014, medical institutions can directly open a new round of B2C mode for patients. Telemedicine fever. And pharmaceutical companies and Internet e-commerce obviously do not want to miss this market to be developed.

Yan Haipeng, an observer in the pharmaceutical industry, believes that telemedicine in a broad sense includes network registration, remote diagnosis, and medical e-commerce distribution are all telemedicine.

At the end of 2015, Wuzhen Internet Hospital “National First” electronic prescription interview, this project is the strategic cooperation between Sinopharm Group and Wuzhen Internet Hospital, Jinxiang Network, etc., Sinopharm Group can timely distribute medicines according to electronic prescriptions, or let patients Close to self-reporting, reducing the cost of the flow link.

In addition, the strategic cooperation between Shanghai Pharmaceuticals and JD.com also includes cooperation in the field of online sales and offline distribution of prescription drugs, the creation of an ecosystem of medical e-commerce and mobile medicine, and non-prescription drugs and medical services.

On February 3 this year, the pharmaceutical sales giant Jiuzhoutong announced that its wholly-owned subsidiary, the Pharmacy Pharmacy, will pilot the hospital's drug remote sales and distribution business, and settle the relevant fees on the Internet.

Ali's future hospital, Tmall Medical Museum, Tencent's smart hospital, micro-medicine platform, Internet giants are not far behind.

Yan Haipeng pointed out that for e-commerce and pharmaceutical companies, ice-breaking telemedicine is conducive to extending their respective industrial chains and improving pharmaceutical production and pharmaceutical circulation to a complete medical ecosystem.

"However, the offline market for telemedicine is still very limited. The water testing companies are still mainly in the periphery of over-the-counter drug sales. Capital fever is not the real opening of the telemedicine market." Liu Muzhen, chairman of Shanghai Heshang Hospital Management Consulting, told the rule of law weekend. reporter.

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